Venkatesan, M., Schmalensee, D. M., & Marshall, C. (1986). Creativity in Services Marketing: What's New, What Works, What's Developing (1. ed.). South Wacker Drive.
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Chicago Style (17th ed.) Citation
Venkatesan, M., Diane M. Schmalensee, and Claudia Marshall. Creativity in Services Marketing: What's New, What Works, What's Developing. 1. ed. Chicago: South Wacker Drive, 1986.
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MLA (9th ed.) Citation
Venkatesan, M., et al. Creativity in Services Marketing: What's New, What Works, What's Developing. 1. ed. South Wacker Drive, 1986.
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Warning: These citations may not always be 100% accurate.