Creativity in Services Marketing: What's New, What Works, What's Developing
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| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
South Wacker Drive
1986
|
| Edition: | 1. ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001053 | ||
| 005 | 20221220073448.5 | ||
| 020 | |a 0-87757-179-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Creativity in Services Marketing: What's New, What Works, What's Developing |c Edited by M. Venkatesan, Diane M. Schmalensee, Claudia Marshall |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Chicago |b South Wacker Drive |c 1986 | |
| 300 | |a 175 s. | ||
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a potreby |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a priemysel |
| 610 | 2 | 0 | |a telekomunikácie |
| 610 | 2 | 0 | |a financie |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a výskum |
| 700 | 1 | |a Venkatesan, M. | |
| 700 | 1 | |a Schmalensee, Diane M. | |
| 700 | 1 | |a Marshall, Claudia | |