Strategic Marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Irwin
1987
|
| Edition: | 2. ed. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c001067 | ||
| 005 | 20221219121221.9 | ||
| 020 | |a 0-256-03370-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategic Marketing |c David W. Cravens |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1987 | |
| 300 | |a 679 s. | ||
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a plánovanie podnikové |
| 610 | 2 | 0 | |a rozbory činnosti hospodárskej |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a plánovanie výroby |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Cravens, David W. | |