Marketing management Strategies and programs

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Main Author: Guiltinan, Joseph P.
Other Authors: Paul, Gordon W.
Format: Book
Language:English
Published: New York MacGraw-Hill 1991
Edition:4. ed.
Subjects:
marketing
manažment
stratégia podniková
plánovanie podnikové
analýza trhu
konkurencia
vývoj výrobku
tvorba cien
reklama
distribúcia
predaj
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