Marketing management Strategies and programs
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
MacGraw-Hill
1991
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| Edition: | 4. ed. |
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | c001070 | ||
| 005 | 20221214102143.4 | ||
| 020 | |a 0-07-048942-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing management |b Strategies and programs |c Joseph P. Guiltinan, Gordon W. Paul |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York |b MacGraw-Hill |c 1991 | |
| 300 | |a 449 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a plánovanie podnikové |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a vývoj výrobku |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Guiltinan, Joseph P. | |
| 700 | 1 | |a Paul, Gordon W. | |