Competitive Marketing <A> Strategic Approach

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Main Author: O'shaughnessy, John
Format: Book
Language:English
Published: London Routledge 1988
Edition:2. ed.
Subjects:
marketing
manažment
plánovanie
konkurencia
inteligencia
marketing mix
stratégia podniková
vývoj výrobku
predaj
reklama
distribúcia
organizácia
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