APA (7th ed.) Citation
Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (4. ed.). MacGraw-Hill.
Chicago Style (17th ed.) Citation
Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 4. ed. New York: MacGraw-Hill, 1991.
MLA (9th ed.) Citation
Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. 4. ed. MacGraw-Hill, 1991.
Warning: These citations may not always be 100% accurate.