Cita APA (7a ed.)
Guiltinan, J. P., & Paul, G. W. (1991). Marketing management: Strategies and programs (4. ed.). MacGraw-Hill.
Cita Chicago Style (17a ed.)
Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. 4. ed. New York: MacGraw-Hill, 1991.
Cita MLA (9a ed.)
Guiltinan, Joseph P., y Gordon W. Paul. Marketing Management: Strategies and Programs. 4. ed. MacGraw-Hill, 1991.
Precaución: Estas citas no son 100% exactas.