McCarthy, J. E., & Perreault, W. D. (1990). Applications in Basic Marketing: Clippings from the Popular Business Press (1. ed.). Irwin.
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Chicago Style (17th ed.) Citation
McCarthy, Jerome E., and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. Homewood: Irwin, 1990.
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MLA (9th ed.) Citation
McCarthy, Jerome E., and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. Irwin, 1990.
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Warning: These citations may not always be 100% accurate.