Cita APA (7a ed.)
McCarthy, J. E., & Perreault, W. D. (1990). Applications in Basic Marketing: Clippings from the Popular Business Press (1. ed.). Irwin.
Cita Chicago Style (17a ed.)
McCarthy, Jerome E., y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. Homewood: Irwin, 1990.
Cita MLA (9a ed.)
McCarthy, Jerome E., y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. Irwin, 1990.
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