Citação norma APA
McCarthy, J. E., & Perreault, W. D. (1990). Applications in Basic Marketing: Clippings from the Popular Business Press (1. ed.). Irwin.
Citação norma Chicago
McCarthy, Jerome E., and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. Homewood: Irwin, 1990.
Citação norma MLA
McCarthy, Jerome E., and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. 1. ed. Irwin, 1990.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.