APA (7th ed.) Citation
Kerin, R. A., & Peterson, R. A. (1984). Strategic Marketing Problems: Cases and Comments (3. ed.). Allyn and Bacon.
Chicago Style (17th ed.) Citation
Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 3. ed. Newton: Allyn and Bacon, 1984.
MLA (9th ed.) Citation
Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 3. ed. Allyn and Bacon, 1984.
Warning: These citations may not always be 100% accurate.