Kerin, R. A., & Peterson, R. A. (1984). Strategic Marketing Problems: Cases and Comments (3. ed.). Allyn and Bacon.
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Citação norma Chicago
Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 3. ed. Newton: Allyn and Bacon, 1984.
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Citação norma MLA
Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 3. ed. Allyn and Bacon, 1984.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.