Strategic Marketing Problems Cases and Comments

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Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A.
Format:	Book
Language:	English
Published:	Newton Allyn and Bacon 1984
Edition:	3. ed.
Subjects:	marketing stratégia podniková štúdie prípadové manažment riadenie strategické financie podnikové rozhodovanie podnikové analýza trhu výrobky služby komunikácia tvorba cien podnik USA
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Strategic marketing problems cases and comments by Kerin, Roger A.

Published 2007

Book

Published 2004

Book