Principles of Marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston
Wadsworth
1987
|
| Edition: | 1. ed. |
| Subjects: | |
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| 044 | |a US | ||
| 245 | 1 | 0 | |a Principles of Marketing |c Robert F. Lusch, Virginia N. Lusch |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Boston |b Wadsworth |c 1987 | |
| 300 | |a 757 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a plánovanie výroby |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a financie |
| 610 | 2 | 0 | |a účtovníctvo |
| 100 | 1 | |a Lusch, Robert F. | |
| 700 | 1 | |a Lusch, Virginia N. | |