Marketing Management Knowledge and Skills. Text, Analysis, Cases, Plans
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood
Irwin
1989
|
| Edition: | 2. ed. |
| Subjects: | |
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MARC
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| 005 | 20221215114135.5 | ||
| 020 | |a 0-256-06668-X | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Management |b Knowledge and Skills. Text, Analysis, Cases, Plans |c J. Paul Peter, James H. Donnelly |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1989 | |
| 300 | |a 928 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a prieskum trhu |
| 610 | 2 | 0 | |a DSS |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a vývoj výrobku |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a firmy |
| 610 | 2 | 0 | |a zdroje informácií |
| 100 | 1 | |a Peter, J. Paul | |
| 700 | 1 | |a Donnelly, James H. | |