Marketing management principles, analysis, and applications
Uložené v:
| Hlavný autor: | |
|---|---|
| Ďalší autori: | , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Homewood
RICHARD D. IRWIN
1985
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| Edícia: | <The> Irwin series in marketing
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| Predmet: | |
| Tagy: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c003753 | ||
| 005 | 20221124073655.0 | ||
| 020 | |a 0-256-03153-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing management |b principles, analysis, and applications |c Benson P. Shapiro, Robert J. Dolan, John A. Quelch |
| 264 | 1 | |a Homewood |b RICHARD D. IRWIN |c 1985 | |
| 300 | |a 666 s. | ||
| 490 | 1 | |a <The> Irwin series in marketing | |
| 830 | 0 | |a <The> Irwin series in marketing | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a analýza kvantitatívna |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a marketing mix |
| 100 | 1 | |a Shapiro, Benson P. | |
| 700 | 1 | |a Dolan, Robert J. | |
| 700 | 1 | |a Quelch, John A. | |