Marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Dryden Press
1987
|
| Edition: | 3. ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c010446 | ||
| 005 | 20221221074701.1 | ||
| 020 | |a 0-03-009947-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing |c David L. Kurtz, Louis E. Boone |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Chicago |b Dryden Press |c 1987 | |
| 300 | |a 793 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a prostredie ekonomické |
| 610 | 2 | 0 | |a systémy informačné |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a podnikanie drobné |
| 610 | 2 | 0 | |a maloobchod |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a organizácie neziskové |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a trh svetový |
| 100 | 1 | |a Kurtz, David L. | |
| 700 | 1 | |a Boone, Louis E. | |