Marketing Principles
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Santa Monica
Goodyear Publ. Co.
1980
|
| Edition: | 3. ed. |
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c010447 | ||
| 005 | 20221207074811.9 | ||
| 020 | |a 0-8302-5484-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Principles |c Ben M. Enis |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Santa Monica |b Goodyear Publ. Co. |c 1980 | |
| 300 | |a 647 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a správanie |
| 610 | 2 | 0 | |a prostredie ekonomické |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Enis, Ben M. | |