Handbook of marketing scales multi-Item measures for marketing and consumer behavior research

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Bibliographic Details
Main Author:	Bearden, William O.
Other Authors:	Netemeyer, Richard G., Mobley, Mary F.
Format:	Book
Language:	English
Published:	Newbury Park SAGE Publ. 1993
Edition:	1. ed.
Subjects:	marketing prieskum trhu správanie spotrebiteľa
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245	1	0	\|a Handbook of marketing scales \|b multi-Item measures for marketing and consumer behavior research \|c William O. Bearden, Richard G. Netemeyer, Mary F. Mobley
250			\|a 1. ed.
264		1	\|a Newbury Park \|b SAGE Publ. \|c 1993
300			\|a 352 s.
610	2	0	\|a marketing
610	2	0	\|a prieskum trhu
610	2	0	\|a správanie spotrebiteľa
100	1		\|a Bearden, William O.
700	1		\|a Netemeyer, Richard G.
700	1		\|a Mobley, Mary F.