Marketing Decisions for New and Mature Products
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Prentice Hall
1991
|
| Edition: | 2. ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c014249 | ||
| 005 | 20221206114752.2 | ||
| 020 | |a 0-675-20647-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Decisions for New and Mature Products |c Robert D. Hisrich, Michael P. Peters |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Upper Saddle River |b Prentice Hall |c 1991 | |
| 300 | |a 516 s. | ||
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a riadenie výroby |
| 610 | 2 | 0 | |a sortiment výroby |
| 610 | 2 | 0 | |a výrobky nové |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a reorganizácia |
| 610 | 2 | 0 | |a marketing manažment |
| 100 | 1 | |a Hisrich, Robert D. | |
| 700 | 1 | |a Peters, Michael P. | |