Style de citation APA (7e éd.)
Belch, G. E., & Belch, M. A. (1993). Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective (2. ed.). Irwin.
Style de citation Chicago (17e éd.)
Belch, George E., et Michael A. Belch. Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective. 2. ed. Burr Ridge: Irwin, 1993.
Style de citation MLA (9e éd.)
Belch, George E., et Michael A. Belch. Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective. 2. ed. Irwin, 1993.
Attention : ces citations peuvent ne pas être correctes à 100%.