Citação norma APA
Belch, G. E., & Belch, M. A. (1993). Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective (2. ed.). Irwin.
Citação norma Chicago
Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective. 2. ed. Burr Ridge: Irwin, 1993.
Citação norma MLA
Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective. 2. ed. Irwin, 1993.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.