Cita APA (7a ed.)
Belch, G. E., & Belch, M. A. (1993). Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective (2. ed.). Irwin.
Cita Chicago Style (17a ed.)
Belch, George E., y Michael A. Belch. Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective. 2. ed. Burr Ridge: Irwin, 1993.
Cita MLA (9a ed.)
Belch, George E., y Michael A. Belch. Introduction to Advertising and Promotion: <An> Integrated Marketing Communications Perspective. 2. ed. Irwin, 1993.
Precaución: Estas citas no son 100% exactas.