Cases in Advertising and Promotion Management

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Bibliographic Details
Main Author:	Quelch, John A.
Other Authors:	Farris, Paul W.
Format:	Book
Language:	English
Published:	Homewood IRWIN 1991
Edition:	3. ed.
Subjects:	propagácia reklama riadenie predaja podpora predaja štúdie prípadové
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245	1	0	\|a Cases in Advertising and Promotion Management \|c John A. Quelch, Paul W. Farris
250			\|a 3. ed.
264		1	\|a Homewood \|b IRWIN \|c 1991
300			\|a 908 s.
610	2	0	\|a propagácia
610	2	0	\|a reklama
610	2	0	\|a riadenie predaja
610	2	0	\|a podpora predaja
610	2	0	\|a štúdie prípadové
100	1		\|a Quelch, John A.
700	1		\|a Farris, Paul W.