APA (7th ed.) Citation
Magrath, A. J. (1992). <The> Six Imperatives of Marketing: Lessons From the World's Best Companies (1. ed.). American Management Association.
Chicago Style (17th ed.) Citation
Magrath, Allan J. <The> Six Imperatives of Marketing: Lessons From the World's Best Companies. 1. ed. New York: American Management Association, 1992.
MLA (9th ed.) Citation
Magrath, Allan J. <The> Six Imperatives of Marketing: Lessons From the World's Best Companies. 1. ed. American Management Association, 1992.
Warning: These citations may not always be 100% accurate.