Magrath, A. J. (1992). <The> Six Imperatives of Marketing: Lessons From the World's Best Companies (1. ed.). American Management Association.
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Cita Chicago Style (17a ed.)
Magrath, Allan J. <The> Six Imperatives of Marketing: Lessons From the World's Best Companies. 1. ed. New York: American Management Association, 1992.
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Cita MLA (9a ed.)
Magrath, Allan J. <The> Six Imperatives of Marketing: Lessons From the World's Best Companies. 1. ed. American Management Association, 1992.
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