Marketing Decision Making Concepts and Strategy
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Homewood
Irwin
1980
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| Edizione: | 2. rev. ed. |
| Serie: | <The> Irwin Series in Marketing
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| Soggetti: | |
| Tags: |
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MARC
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| 005 | 20221207074806.4 | ||
| 020 | |a 0-256-02348-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing Decision Making |b Concepts and Strategy |c David W. Cravens, Gerald E. Hills, Robert B. Woodruff |
| 250 | |a 2. rev. ed. | ||
| 264 | 1 | |a Homewood |b Irwin |c 1980 | |
| 300 | |a 573 s. | ||
| 490 | 1 | |a <The> Irwin Series in Marketing | |
| 830 | 0 | |a <The> Irwin Series in Marketing | |
| 610 | 2 | 0 | |a procesy rozhodovacie |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a marketing manažment |
| 100 | 1 | |a Cravens, David W. | |
| 700 | 1 | |a Hills, Gerald E. | |
| 700 | 1 | |a Woodruff, Robert B. | |