Consumer Price Perception and Prefereces <A> Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Helsinki
School of Economics and Business Administration
1990
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| Ausgabe: | 1. ed. |
| Schriftenreihe: | Acta Academiae Oeconomicae Helsingiensis
Nr.73 |
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| 041 | 0 | |a eng | |
| 044 | |a FI | ||
| 245 | 1 | 0 | |a Consumer Price Perception and Prefereces |b <A> Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures |c Mai Anttila |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Helsinki |b School of Economics and Business Administration |c 1990 | |
| 300 | |a 312 s. | ||
| 490 | 1 | |a Acta Academiae Oeconomicae Helsingiensis |v Nr.73 | |
| 830 | 0 | |a Acta Academiae Oeconomicae Helsingiensis |v Nr.73 | |
| 100 | 1 | |a Anttila, Mai | |