Consumer Price Perception and Prefereces <A> Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Helsinki
School of Economics and Business Administration
1990
|
| Edition: | 1. ed. |
| Series: | Acta Academiae Oeconomicae Helsingiensis
Nr.73 |
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