Consumer Price Perception and Prefereces <A> Reference Price Model of Brand Evaluation and a Conjoint Analysis of Price Utility Structures
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Helsinki
School of Economics and Business Administration
1990
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| Edizione: | 1. ed. |
| Serie: | Acta Academiae Oeconomicae Helsingiensis
Nr.73 |
| Tags: |
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