Otto Kleppner's advertising procedure
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Englewood Cliffs
Prentice-Hall
1986
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| Ausgabe: | 9. ed. |
| Schriftenreihe: | <The> Prentice-Hall series in marketing
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| Schlagworte: | |
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| 245 | 1 | 0 | |a Otto Kleppner's advertising procedure |c Thomas Russell, Glenn Verrill |
| 250 | |a 9. ed. | ||
| 264 | 1 | |a Englewood Cliffs |b Prentice-Hall |c 1986 | |
| 300 | |a 665 s. | ||
| 490 | 1 | |a <The> Prentice-Hall series in marketing | |
| 830 | 0 | |a <The> Prentice-Hall series in marketing | |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a inzercia |
| 610 | 2 | 0 | |a podpora podnikania |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a priemysel propagačný |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a tvorba reklamy |
| 610 | 2 | 0 | |a prostriedky reklamné |
| 610 | 2 | 0 | |a analýza trhu |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a stratégia informačná |
| 610 | 2 | 0 | |a televízia |
| 610 | 2 | 0 | |a tlač |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a komunikácia |
| 100 | 1 | |a Russell, Thomas | |
| 700 | 1 | |a Verrill, Glenn | |