Promotion advertising, publicity, personal selling, sales promotion

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Bibliographic Details
Main Author:	Stanley, Richard E.
Format:	Book
Language:	English
Published:	Englewood Cliffs Prentice-Hall, Inc. 1982
Edition:	2. ed.
Subjects:	propagácia propagácia priama propagácia skrytá reklama podpora predaja
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020			\|a 0-13-730895-7
041	0		\|a eng
044			\|a US
245	1	0	\|a Promotion \|b advertising, publicity, personal selling, sales promotion \|c Richard E. Stanley
250			\|a 2. ed.
264		1	\|a Englewood Cliffs \|b Prentice-Hall, Inc. \|c 1982
300			\|a 389 s.
610	2	0	\|a propagácia
610	2	0	\|a propagácia priama
610	2	0	\|a propagácia skrytá
610	2	0	\|a reklama
610	2	0	\|a podpora predaja
100	1		\|a Stanley, Richard E.