Consumer behavior concepts and applications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
McGraw-Hill Book Company
1988
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c100957 | ||
| 005 | 20221123135158.0 | ||
| 020 | |a 0-07-038764-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer behavior |b concepts and applications |c David L. Loudon, Albert J. Della Bitta |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York |b McGraw-Hill Book Company |c 1988 | |
| 300 | |a 726 s. | ||
| 490 | 1 | |a McGraw-Hill series in marketing | |
| 830 | 0 | |a McGraw-Hill series in marketing | |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a skupiny sociálne |
| 610 | 2 | 0 | |a rodina |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a psychológia predaja |
| 610 | 2 | 0 | |a kúpa |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Loudon, David L. | |
| 700 | 1 | |a Bitta, Albert J. Della | |