Consumer behavior basic findings and management implications
Guardado en:
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
New York
John Wiley & Sons
1983
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| Colección: | <The> Wiley series in marketing
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| Materias: | |
| Etiquetas: |
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MARC
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|---|---|---|---|
| 001 | c101067 | ||
| 005 | 20221123135155.9 | ||
| 020 | |a 0-471-09306-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Consumer behavior |b basic findings and management implications |c Gerald Zaltman, Melanie Wallendorf |
| 264 | 1 | |a New York |b John Wiley & Sons |c 1983 | |
| 300 | |a 684 s. | ||
| 490 | 1 | |a <The> Wiley series in marketing | |
| 830 | 0 | |a <The> Wiley series in marketing | |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a triedy spoločenské |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a rodina |
| 610 | 2 | 0 | |a organizácia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a osobnosť |
| 610 | 2 | 0 | |a predaj |
| 100 | 1 | |a Zaltman, Gerald | |
| 700 | 1 | |a Wallendorf, Melanie | |