APA (7th ed.) Citation
Assael, H. (1992). Consumer behavior and marketing action (4. ed.). PWS-Kent Publishing Company.
Chicago Style (17th ed.) Citation
Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. Boston: PWS-Kent Publishing Company, 1992.
MLA (9th ed.) Citation
Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. PWS-Kent Publishing Company, 1992.
Warning: These citations may not always be 100% accurate.