Assael, H. (1992). Consumer behavior and marketing action (4. ed.). PWS-Kent Publishing Company.
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Citação norma Chicago
Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. Boston: PWS-Kent Publishing Company, 1992.
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Citação norma MLA
Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. PWS-Kent Publishing Company, 1992.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.