Cita APA (7a ed.)
Assael, H. (1992). Consumer behavior and marketing action (4. ed.). PWS-Kent Publishing Company.
Cita Chicago Style (17a ed.)
Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. Boston: PWS-Kent Publishing Company, 1992.
Cita MLA (9a ed.)
Assael, Henry. Consumer Behavior and Marketing Action. 4. ed. PWS-Kent Publishing Company, 1992.
Precaución: Estas citas no son 100% exactas.