Services marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1998
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c115519 | ||
| 005 | 20221221083558.4 | ||
| 020 | |a 0-471-18034-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Services marketing |c David L. Kurtz, Kenneth E. Clow |
| 264 | 1 | |a New York |b John Wiley & Sons |c 1998 | |
| 300 | |a 570 s. | ||
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a spotreba |
| 610 | 2 | 0 | |a kvalita |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a stratégia marketingová |
| 100 | 1 | |a Kurtz, David L. | |
| 700 | 1 | |a Clow, Kenneth E. | |