Marketing an integrated approach

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Dettagli Bibliografici
Autore principale:	MacDaniel, Carl
Natura:	Libro
Lingua:	inglese
Pubblicazione:	New York 1979
Soggetti:	marketing štúdie prípadové segmentácia trhu správanie spotrebiteľa ponuka dopyt ceny politika cenová stratégia marketingová komunikácia marketingová marketing manažment marketing medzinárodný
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