Integrated marketing communications <the> holistic approach
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Oxford
Butterworth-Heinemann
1998
|
| Collection: | Marketing
|
| Sujets: | |
| Tags: |
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MARC
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|---|---|---|---|
| 001 | c132735 | ||
| 005 | 20221221082702.8 | ||
| 020 | |a 0-7506-1923-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Integrated marketing communications |b <the> holistic approach |c Tony Yeshin |
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1998 | |
| 300 | |a 354 s. | ||
| 490 | 1 | |a Marketing | |
| 830 | 0 | |a Marketing | |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a stratégia obchodná |
| 610 | 2 | 0 | |a integrácia |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a podpora predaja |
| 610 | 2 | 0 | |a sponzorovanie |
| 610 | 2 | 0 | |a korporácie |
| 100 | 1 | |a Yeshin, Tony | |