Managing the new product development process cases and notes
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading
Addison-Wesley Publishing Company
1993
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c132755 | ||
| 005 | 20221123112540.3 | ||
| 020 | |a 0-201-52627-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Managing the new product development process |b cases and notes |c Robert J. Dolan |
| 264 | 1 | |a Reading |b Addison-Wesley Publishing Company |c 1993 | |
| 300 | |a 392 s. | ||
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a manažment |
| 100 | 1 | |a Dolan, Robert J. | |