Manažment a marketing služieb
Na minha lista:
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Livro |
| Idioma: | eslovaco |
| Publicado em: |
Bratislava
Ekonóm
2002
|
| Assuntos: | |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
Registos relacionados: Manažment a marketing služieb
- Manažment a marketing v trhových službách
- Manažment a marketing služieb
- Teória ekonomiky služieb
- Total relationship marketing marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm
- Recent trends and challenges in marketing management
- Instructor's Manual to Accompany Cases in Marketing Strategy