Brand building budování obchodní značky
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Brno
Computer Press
2003
|
| Series: | Praxe manažera
Business books |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | c144023 | ||
| 005 | 20240306141317.0 | ||
| 020 | |a 80-7226-885-6 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Brand building |b budování obchodní značky |c David A. Aaker ; prekl. Vilém Jungmann |
| 264 | 1 | |a Brno |b Computer Press |c 2003 | |
| 300 | |a 312 s. | ||
| 490 | 1 | |a Praxe manažera | |
| 830 | 0 | |a Praxe manažera | |
| 490 | 1 | |a Business books | |
| 830 | 0 | |a Business books | |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a kvalita |
| 610 | 2 | 0 | |a značky kvality |
| 610 | 2 | 0 | |a organizácia |
| 610 | 2 | 0 | |a modely |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a identita |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a agentúry |
| 610 | 2 | 0 | |a politika obchodná |
| 100 | 1 | |a Aaker, David A. | |
| 700 | 1 | |a Jungmann, Vilém | |