<The> effect of cultural differences in perceptions of transaction costs on national differences in the preference for licensing
Teoretické vysvetlenie toho, prečo menej dôverčivé kultúry majú pozitívnejší postoj k nákladom vznikajúcim transakciami, než nákladom vznikajúcim riadiacou funkciou. Aplikácia na prípad preferencií pre kúpu, resp. predaj licencií pred priamymi zahraničnými investíciami. Kultúrne rozdiely sú vyjadren...
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