Marketing research in a marketing environment

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Bibliographic Details
Main Authors: Dillon, William R., Madden, Thomas J. (Author), Firtle, Neil H. (Author)
Format: Book
Language:English
Published: Homewood IRWIN 1987
Edition:[2. ed.]
Online Access:View in OPAC
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Description
Physical Description:XXIV, 853 s. Lit., reg., tab.
ISBN:0256079773