IMC the next generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
2004
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| Subjects: | |
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MARC
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| 245 | 1 | |a IMC the next generation : |b Five Steps for Delivering Value and Measuring Returns Using Marketing Communication | |
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