Promotional strategy : Managing the marketing communications process /
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood :
IRWIN,
1991
|
| Ausgabe: | 7.ed. |
| Schlagworte: | |
| Tags: |
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| 100 | 1 | |a Engel, James F |4 aut | |
| 245 | 1 | |a Promotional strategy : |b Managing the marketing communications process / |c [aut.] Engel,James F.; Warshaw,Martin R.; Kinnear,Thomas R | |
| 250 | |a 7.ed. | ||
| 260 | |a Homewood : |b IRWIN, |c 1991 | ||
| 300 | |a 753 s | ||
| 650 | 7 | |a technika obchodu |2 stusub | |
| 650 | 7 | |a odbytové hospodárstvo |2 stusub | |
| 650 | 7 | |a psychológia predaja |2 stusub | |
| 650 | 7 | |a riadenie predaja |2 stusub | |
| 650 | 7 | |a riadenie odbytu |2 stusub | |
| 700 | 1 | |a Warshaw, Martin R |4 aut | |
| 700 | 1 | |a Kinnear, Thomas R |4 aut | |
| 996 | |b E79095 |c R*79095 |l RRUM |s A |a 24 |w stu6162_0001 | ||