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Loyalty programs: monobrand, co-brand, coalition monograph
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Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
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Strategic Brand Management Lessons for Winning Brands in Globalized Markets
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Creating powerful brands in consumer, service and industrial markets
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Brand Position of Slovak Company
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Development of a systematic brand management : model for value oriented brand management dizertačná práca
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Brand Management Co-creating Meaningful Brands
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<The> Impact of price for premium brands
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Digital Branding How to Successfully Build and Measure a Brand Online
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Co od vás očekává zákazník zítřka?
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Brand Strategy
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<The> Brand Equity
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Strategic Brand Management Building, Measuring, and Managing Brand Equity
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Destinačný branding
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Consumer Perception of Regional Brands in Czechia in 2021
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Brand Management <An> Introduction through Storytelling
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<The> Customer’s Brand Experience in the Light of Selected Performance Indicators in the Social Media Environment
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Brand building budování obchodní značky
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Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
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Osobný branding (a kariérny rast)
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Neuromarketing in the Segment of Luxury Brands
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Systematic brand management model for value oriented brand management
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Value oriented brand management
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Brands and their Association Networks