Documenti analoghi: Cases in Advertising and Promotion Management
Autore: Quelch, John A.
Autore: Farris, Paul W.
- Cases in Advertising and Promotion Management
- Marketing metrics <the> definitive guide to measuring marketing performance
- Key marketing metrics <the> 50+ metrics every manager needs to know
- Marketing metrics <the> manager's guide to measuring marketing performance
- Cutting-edge marketing analytics real world cases and data sets for hands on learning